Top Challenges in Marketing for Startups

Market/Product Fit: Did you talk to your customers?

  1. Who your target customer is
  2. Where they’re “hanging out” (what websites they visit, which TV channels they watch, newsletters they read, etc.)
  • Identifying your target audience
  • Audience segmentation (how different members of your audience should or could be targeted
  • Competitive analysis
  • Customer surveys
  • Customer online browsing habits
  • Audience preferences (what they read, listen to, or watch)
  • The types of media your audience prefers
  • Audience pain points in relation to your product or service

Competition: What gap can your product fill?

Limited marketing budget: How can I ever win?



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