Top 4 Marketing Automation Software for SMBs: Pros and Cons

  • nurture leads with drip marketing and automated workflows;
  • improve your conversion rate and increase the value of each of your customers;
  • understand your audience better and personalize your emails;
  • and, eventually, make as many sales as possible;
  • timesaving- it’s possible to plan multiple campaigns and launch them according to your settings;
  • customer relationship management — never lose sight of your leads, without worrying about them vanishing because of previous unsuccessful contacts;
  • cost-efficiency — you can manage your campaigns in a fast manner, make various changes, and make them roll beneficially speedier.
  • reporting and comprehensive split testing features;
  • responsive emails and it makes possible to preview smartphone versions of your campaigns;
  • a powerful landing page creator;
  • you can try out all its features free for 30 days without entering credit card details;
  • the level of support is remarkable and includes phone support;
  • a limited range of RSS-to-HTML e-newsletter templates;
  • both user interface and backend need improvements;
  • with over 300+ apps in the marketplace, API, and Zapier integration, you can connect the solution to hundreds of third-party tools;
  • great support;
  • сonvinient way to keep track of a contact’s behavior through multiple marketing channels;
  • built-in shopping cart — you can order forms, payment processing, and inventory tracking within the tool;
  • their deliverability rate isn’t as good as some other tools.
  • integration with over 150 different tools. However, a paid Zapier subscription is required to access certain integrations;
  • their pricing starts at just $9/month with no upfront setup fees;
  • any native integrations with third-party tools. Sure, they do have over 300 apps and extensions, but many of them require an additional ongoing cost.
  • exceptional integration with Salesforce;
  • quick and easy setup;
  • great customer support & community;
  • limited analytics and reporting functionality;
  • three standard pricing tiers: $895, $1,795, and $3,175 per month. Each tier unlocks new features, which means that it might cost an additional $900 — $1,400 a month for several extra features.

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