How to Validate Your Minumum Viable Product Idea?

Ask users

This process can be carried out in the form of problem listing which the product is assumed to solve. Moreover, customers can express their ideas on how they would rank the problems. It is a topical issue for all start-ups. There’s a good saying of Steve Blank, the co-author of The Start-Up Owner’s Manual: “In a start-up, no facts exist inside the building, there are only opinions”.

Make a landing page/website

The landing page is the first-page website visitor see. There are many examples of people who are advocating the idea of using landing pages to “sell first, build later”. The sooner you build a landing page with pre-ordering functionality the better. See the case below. A wonderful example of the successful use of a landing page (which in most cases is a pre-order page as well) is Optimizely offering to request a demo and try the demo of the product for free for 30 days.

Launch Fundraising campaign

MVP tests can be run on many up-to-date platforms, such as Kickstarter, Indiegogo, GoFundMe, Pozible, Fundable, etc. These services are operating like catalogs of various kinds of MVPs which are looking forward to receiving essential marketing information from initial customers and aficionados. Such means combines the benefits of validated learning, product fundraising, and access to a group of interested. The Pebble e-paper smartwatch and Ouya gaming console are perfect examples proving that this method does work out. What was Pebble making people pay for the product before building it? In this case, Kickstarter performed the role of a pre-order platform, where funders were rewarded with the promise of the product once it hits a minimum funding goal. So, how much money Pebble managed to collect this way? Over 10M$!

Make Prototype

Mockups, wireframes, and prototypes can be used to express the product’s functionality in a way that copies the full product and actual usage. Low-fidelity sketches, screenshot previews, “dummy” apps — these are the varieties of how the user can receive that “demo-version” experience. It is possible to use collaborative wireframing and prototyping tools like UXPin. This asset allows to express the sketch of the draft product and share the idea with the team or followers.

Develop a Single-feature MVP

Some companies prefer focusing on a single feature of the product to save MVP development time and effort as well as prevent users from becoming confused with the initial idea of the product. Foursquare is a good example of this point. At first stages, it was planned to be an app letting its users check-in to the social network with their location. Now you can see by yourself what the whole idea has turned into.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store